When Google Adwords campaigns don’t look profitable anymore you need to take advantage of Google Analytics, because GA2 is the ultimate weapon.
Basic settings are straightforward and clear. What is not that obvious is advanced optimization and somewhat hidden toolbox of the Adwords pros, allowing them to turn almost any ad campaign into the ultimate winner over the long term.
These subtle settings and changes let advertisers optimize their ad campaigns to the point, when you basically advertise your offer specifically:
• to the right people
• at the right time
• through the exact keyword
• at the right spot
• with the right ad text copy
• for the right type of an offer
Now let’s dig some details of how it is possible and why you cannot do without these optimizations under growing market competition.
If you utilize free Google Analytics system for your statistical, analytical and reporting needs, you will be getting vital data which let you optimize your profitability at the ultra levels. Read the rest of this entry »
Google has a very important lesson to learn on how your four basic PPC settings influence behavior of your ad impressions, clicks, position or CTR.
Check out this interactive page: adwords.google.com/select/sliderprimer/Overview
StomperNet is practically opening and giving away the social marketing concept.
As we all know Internet is moving towards social networking, social media, social collaboration, social rating and social content sharing at a great pace.
Take a look at this new conceptual video and prepare your business for major shifts in your every-day marketing. Perceive social marketing as a core marketing strategy in the near future and you will undoubtedly get unfair marketing advantage over your competition.
There are volumes of powerful social marketing knowledge.
Check out the first video on how StomperNet goes natural with web 2.0:
There were requests for many extra features, especially such common as table columns data sorting or adding and moving keywords or captured search terms. We listened and luckily some of them are ready with this new update, among them are: Read the rest of this entry »
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March 14th, 2008 by 
Pavel Lenshin
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