I’m here with a quick update from my site’s launch and how this could easily mean multiple passive income streams for your ebusiness.

As for brief update, my article directory has been “awarded” by Google with a new PR rating of “4″ the other day. The previous rating for the new site was “0″. The same results I got for 2 my other niche sites in 1,5 month just by submitting to blog directories.

Why is this so important for you and what has a PR rating anything to do with profits?

In short, A LOT. Having a site with a PR rating of 4+ is a business asset that you can rent for $10+ monthly per text link, given a site is readable with some traffic coming.

Now let me reveal you the broad underlying profit concept, so you can see the sky beyond the window.

This powerful concept is what 90% of business owners pay no attention to, leaving hundreds and thousands of dollars on the table.

The concept I speak about is treating your ebusiness as a Business Assets Creating venture. Business assets determine what your business is worth. They determine, especially in a “perfect” Internet market, how profitable you are and what is your profit potential.

This theory mumbo-jumbo directly relates to the size of your bank account. Your level of profitability is all about how successful you are at creating and developing your business assets.

Unfortunately 90% of entrepreneurs and marketers don’t look at their business the right way and pay no attention to this. Bad for them, good for us.

Let me briefly show you what gold mines you already have at your finger-tips. Your potential ebusiness assets are:
- Business credibility and reputation
- Personal credibility and reputation
- Business brand and image
- Personal brand and image
- Expertise and business experience
- Business connections
- Subscribers and customers databases, including email lists
- Products and services you sell, resell, giveaway etc
- Internet traffic
- Site PR rating
- Website content
- Number of indexed web-pages
- Market value of your venture

Now this is something Very Important, so pay attention: Every business asset from the list above can be MONETIZED in Multiple Ways - read - new income streams for you business.

To be more precise:
“An asset you created may be sold, rented, licensed, leased, exchanged or given away in multiple profitable ways!”

Unfortunately, most marketers are shortsighted. They think narrowly in terms of their main target only: whether it is AdSense income or some ebook sales. They waste Huge profits.

Here is a simple example of 2 marketers to show you how this may effect your bottom-line. Will you recognize yourself in one of them?

Imagine there is a niche content website with 1000 visitors per day and PR rating of 5:

- For one marketer, this website is worth $40/day in Adsense income (or ebook sales), i.e. he is partially making money from a single business asset, which is Internet traffic.

- For another marketer, the same site means: $30/day in Adsense income, $70/day in affiliate income, $450/mo for renting advertising place, 50 email autoresponder subscribers - each with a $200 lifetime value, 2 customers - each with a $500 lifetime value and $200 weekly JV endorsement deals with other webmasters.
Try to compare their business growth rates too.

My conclusion is: analyze, prioritize and capitalize on business assets you already have in multiple ways and I bet you will find new powerful income streams just around the corner. They can even net you more than profiting from what you initially considered as “main” business asset.