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4 Basic Leverages for Adwords Campaign
March 14th, 2008 by 
Pavel Lenshin
Google has a very important lesson to learn on how your four basic PPC settings influence behavior of your ad impressions, clicks, position or CTR.
Check out this interactive page: adwords.google.com/select/sliderprimer/Overview
| |Budget| | |CPC| | |Keywords Targeting| | |Geo Targeting| | |||||
| + | - | + | - | + | - | + | - | |
| Impressions | +4 | -4 | -2 | +2 | -2 | +2 | ||
| Clicks | +2 | -2 | +3 | -3 | +3 | -3 | ||
| Ad Position | +4 | -4 | +4 | -4 | ||||
| CTR | +5 | -5 | +5 | -5 | ||||
As you see: budget, CPC, keywords and geo targeting are your 4 key elements to adjust your ad impressions, clicks, ad positions and CTRs to your liking, depending on what your ad goals are.
Next time we are going to delve into the crème de la crème of Google Adwords optimization using the immense power of Google Analytics.
adwords optimization budget cpc geo targeting keywords targeting PPCPopularity: 54% [?]
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Posted in Advertising, Optimization | 
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