Quick notes and quotes taken from 4 Frank Kern’s promo videos from his new site for Mass Control Give Away.

Video One: The Easiest Way to sell stuff ever

3 Easy Steps:
1. Here’s what I got
2. Here’s what it’ll do for you
3. Here’s what I want you to do next

Video Two: The Rubber Neck Effect

Usual attention getting subject lines:
Email subject #1: (new mass control bonus from frank) – Open Rate – 15,2%
Email subject #2: More good free stuff – Open Rate – 17,4%
Email subject #3: More good free stuff – Open Rate – 17,4%
Rubber neck effect at work:
Email subject #4: what went wrong?? (disaster.) – Open Rate – 36,0%
Email subject #5: bad news… – Open Rate – 39,2%
Double your newsletter readership, double your business

Video Three: How to Control Attention

1. Enter the Conversation Already in Your Prospect’s Mind
2. Employ “Rubberneck Effect” For Maximum Impact
3. Use Opinion Implants
4. Use “Disguised Content” To Present The Opinion You Want Your Prospects to Adopt
5. Use Other People Whenever Possible to Speak For You… On Your Behalf. (This Helps With Implicit Formation of the Opinion)

What Are Opinion Implants
+ You Implant Positive and Negative Opinions Based on What Your Prospects Are Likely to be Thinking, Experiencing, Or Observing.
+ Best Done by Letting The Prospect Form This Opinion For Herself (As Opposed to You Telling Her What To Think)

Example Scenario:
+ Desired Opinion To Be Implanted: “Frank Kern’s Stuff Is Really Good And I Want to Buy It.”
+ Current Belief or Situation That Prospect is Likely to Be Experiencing: “That No-Good Kern Is Probably Pitching Me Something. All The People Telling Me About Him Are Just Affiliates Who Want My Money”

Video Four: 7 Time-Tested Marketing Offers

1. The Surprise: Give Away Along With A Trial To Your Continuity Program
2. Front End Magnet: Something Cool On The Front End For Free. They Must Accept Trial To Your Continuity To Get It.
3. The Columbo: Continuity is Added in After Prospect is Sold On Front End.
4. Continuity Sandwich: Place Continuity Offer Between Sales Page And Actual Order Form.
5. $1 Trial
6. Free Trial
7. Straight Sale