You know, Adwords advertising is an extremely competitive playground for companies with fat budgets and if you really want to benefit from such high-quality traffic on demand like PPC search traffic, then you want to take a closer look at our just released – NeoPerformancer. This an advanced web solution for:

1) tracking and testing performance of your Adwords PPC campaigns
2) capturing search keywords and revealing the profitable ones
3) discovering which website pages from Google content network do make you money and which don’t
4) dynamically optimizing your landing or email squeeze pages for maximum Google Quality Score and minimum bids
5) screening and storing incoming traffic for a click fraud
6) and much more.

Head to http://NeoPerformancer.com for the rest of sweet details.

In the growing competitiveness of the PPC market, affiliate marketers and advertisers around the globe were striving for all-in-one management, tracking and optimization solution that would help them to dynamically optimize landing pages, fight back click-fraud and track performance of each keyword using auto-generated IDs without a need of adding special tracking codes.

Nowadays successful PPC advertising requires not only a flawless keyword targeting and increased landing page relevancy, but a scrupulous keyword tracking and uncovering of a new search demand and profitable referral sources of traffic as well.

This is what comprises the difference between a profit-pulling campaign and a lost campaign and this is what the new innovative web-system represents:

+ Dynamic researching of top-performing search keywords and referring websites
+ Dynamic performance tracking on all three levels: keyword, search keyword and referral site
+ Dynamic landing pages optimization, delivering you lowest bids possible
+ Real-time sophisticated keyword testing and tracking functions
+ Real-time full-fledged reporting with keyword, group and campaign performance statistics
+ Real-time click-fraud multi-screening protection technology
+ All-in-one contextual advertising campaigns management platform
+ and more

“NeoPerformancer” is the name of the new solution. It flexibly integrates into any Adwords campaigns, maximizing return and minimizing expanses from any niche market.

“NeoPerformancer” gives PPC managers unique opportunities for optimizing landing pages for each keyword in real-time for a “Great” quality score, capturing new search keywords and referring websites and tracking their performance as a usual keyword to the very end, testing and tracking click-through rates of the landing pages on the fly, dissecting which ad groups and keywords increase ROIs and which ones decrease them and finally stopping click-fraud before it eats all the advertising budget.

Now PPC advertisers can run their PPC campaigns of any complexity, fine-tuning them for top ROIs inside one admin panel that all Adwords advertisers find so intuitive and easy to use.

“NeoPerformancer” is to deliver convenience and confidence for generating strategic PPC profits.

More details and a live online demo of NeoPerformancer web system are available at: http://NeoPerformancer.com

Stage ONE: Five Steps To Success – Niche Conquering Strategy

Step 1 Research the niche.

Do you know the dilemma torturing the minds of many marketers? They cannot decide on what niche to pursue: the one showing promising profit potential or the one you are passionate about?

That is a catch 22 situation for many poor marketing souls, although the genius answer as always is simple and is on the surface you need to go for a niche that you are BOTH fond of and can make good money from.

Of course, sometimes you will have to compromise money or your personal interests, but the core is to find a niche that you, at least, like to explore and learn more about and make good money along the way.

There are actually not that many niches that you cannot make any money from, so come up with the list of all of your current and potential interests. Jot down all the topics that you have “bookmarked for the future”, hobbies you can spend hours reading about online (when you planned to work), newsletters and magazines you are subscribed to apart from professional activity, topics you can talk over for hours with your friends and so on and so forth.

I’m 100% sure positive you will get a good range of potential hot niches.
Next stage is to learn monetization potential of these niches. Visit sites you usually read online, but now with the purpose to analyze their actual commercialization models. How they make money, what the inbound links are, etc.

If you spend months online learning this topic or love discussing it with a number of your friends, I’m more than certain that (A) you are not alone in the this world who is interested in the same topic and (B) there is money to be made.

See the competition and your chances. What is the easiest sub-niche for you to start and grow from?

When you get the answer you are ready for the Step 2.

Step 2. Select The Solution

Having the answer to the above-mentioned question, you need to choose the solution to promote. Don’t look for the product or service, seek out the exact solution for your niche market needs. The solution that will satisfy and overdeliver. The solution that will build credibility for you without a single world. The price is secondary unless it satisfies.
1. Search Google/Yahoo/MSN for ["your niche name" "affiliate program"] or ["your niche name" "partner program"] (without brackets)
2. Famous affiliate networks like CommissionJunction.com, Clickbank.com, Shareasale.com, Maxbounty.com etc. maybe software networks like Share-it.com, Regnow.com, Plimus.com etc. are where to search for your solution.

You may also add another several complementary solutions to offer your target market in the form of upsell, on the back-end or as a low-entry pre-qualification sale.

And remember the obvious: the choice is yours, the sky is the limit.

Step 3. Incentivization.

Now the very important thing to understand is that having a top solution to offer is not enough anymore. The reasons are:
- other folks offering the same for the same
- PPC advertising doesn’t allow similar URLs
- you have to build credibility for Your website and business
- you need to grow your customer database
- there are bad people online, looking for ways to part you with your hard-earned commissions

You can solve all of the problems just by having your niche website with a bonus package that is highly related and enriches the main solution.

Incentive is your visitor-conversion engine of your well-oiled PPC machine.

What is the incentive for your niche can be? Remember the obvious?

- video materials: movies, flash clips, screen capture movies. You may even spice up your copy with the YouTube and Google clips.
- audio materials: audio records, interviews, podcasts.
- textual materials: ebooks, reports, articles, Public Domain info. Feel free to add free bonuses in order to enhance perceived value for your incentivized offer.
- image materials: graphics, schemes, plans, photos and pictures. You can also find a lot of these online. Make sure you have the rights to distribute them.

Develop a focused bonus package for all the visitors who order your solution. Make it as an integral part of the main offer that your visitor cannot do without.

Step 4. Establish online your mini-venture

It’s time to connect all the pieces together and have a place to drive traffic, inform, incentivize, direct, serve and grow your customer database.

It’s up to you how many pages you wish to have a single pre-selling copy, a 100 pages informational resource or something in between. It all depends on your niche, preference, emphases and strategy.

You can setup a simple name and email squeeze page with an automatic redirection to the merchants site after the signup. This way you will focus your actions on generating a subscriber list and convert it over time into a customer one.

Equally well you can go with a review type of a landing page on your mini-site.

You may also do pretty nicely with a site, comparing different alternative products against your main solution. Add feature by feature comparison tables etc. A proven high-converting strategy.

The perk is to present your incentivized bonus offer that will stimulate orders, secure commissions and grow your customer list all at the same time.

You do this by making all your referred customers email you back their order receipt to get your bonus package. This way you will grow your extremely valuable customer list and develop your business for the Stage TWO: The Path to Prosperity.

Step 5. Turn On The Engine

Once the system installed, you are ready to drive traffic on demand.
Prepare a list of targeted keyword phrases. Read “Reverse Marketability Research” post for the niche keyword ideas. Select and optimize the list. Then generate several advertising groups, based on a chosen root keyword for each group. For example, if your root keywords are – niche solution – then your list of keywords for the group may be:
niche solution
niche solution review
niche solution compare
niche solution info
niche solution buy
niche solution order
purchase niche solution
learn niche solution
etc.

Make sure you add your keywords list in all three types of supported matches:
- broad match, as shown above,
- phrase match in quotes “”
- exact match in brackets []

Very important note is to test and track all of your PPC campaigns on a keyword level. You can do this by assigning codes for each keyword in the MS Excel or other spreadsheet editor and tracking their performance from a click to a sale or its absence, so next time you can dump keywords that waste money and promote the ones that make it.

Relevancy is the winning word in PPC advertising. It takes time, but nothing boosts your conversions more than a targeted approach in your ad copy, keywords, landing page and bonus package.

You should have a special landing page for each PPC ad group you have in your PPC campaign. Place your root keywords in the title of a landing page and throughout your copy to reinforce and attract attention of the coming visitors. Sometimes you will want to develop a separate landing page for a particular keyword phrase. This will skyrocket your LP quality score, lower your bids to the minimum and maximize your response read top ROI.

Instruct your visitors to email you back their order receipt or submit a special web-form on your site to get your bonus. Place a note that they will be added to your Niche Update newsletter for more information, bargains and bonuses.

Stage TWO: The Path to Prosperity – Market Conquering Strategy

Having conquered your niche or sub-niche, it’s logical to expand your business to neighboring niches and markets. You do this by repeating the exact steps from Stage ONE and surveying your current niche clients, but with the help and leverage of your existent customer email list and established web presence. This is a great playground for cross-promotions, double-upselling, exchanges of bonuses and more goodies for the visitor.

Congratulations. This is the point when your hour consulting rate matches someone’s monthly salary and the life turns out to be not that unfair anymore.

I won’t torture you much: it’s a keyword research and optimization.

You’ve probably been told about Wordtracker or Overture and been sold varies good and not-so good keyword-research software programs gazillion times, so right now I’m going to 5 minutes of your time to share a gem.

You probably know about the famous Google keyword research tool:
https://adwords.google.com/select/KeywordTool

What may not be so obvious to you is that Adsense and content publishers around the globe are actively using this invaluable research tool to estimate the niche market potential, advertisers’ competition, seasonal keyword bid fluctuations and search volume all just to determine the best keywords for:

• niche research
• niche demand/supply/potential
• SEO
• projected income

You can even browse through actual advertisers’ bids for any given keyword (or list of keywords) using another “Traffic Estimator” tool inside your Adwords account. It’s clear that as a content publisher you won’t get as much per click, but this information can tell you much about keyword competition, advertising budgets and a general level of market capacity and potential.

It’s like Reverse PPC Engineering for content publishers. The same goes for article marketers and SEOrs.

If you click on the second tab “The Site-Related Keywords”, you will see another dream come true for discovering new keywords, markets and hidden profits.

There you can enter any URL or text and get a “Google-filtered” list of related keywords. I mean keywords that provide any SEMer, SEOer or content optimizer with a targeted list of semantically related niche keywords optimized and hand-picked by the Google itself and given you on a silver platter along with the “good old” cost and ad position estimates as well as search volume and search trends. Use URLs of the top-ranking sites for your market and get exactly what Google considers semantically related keywords.

Pick these niche related keywords and run them though a number of tests in the “Keyword Variations” section, further determining their marketability and potential, depending on what project you are running this research for. As you understand, search engine optimizer and Adsense publisher puts different emphasis on the same keywords data.

P.S. If PPC advertising and PPC affiliate marketing is your main profit train, then in a couple of days I will have very exciting news for you and I do mean Very exciting.